I want to be the maid of honor and I like to
cook’ is the famous line from the popular drama ‘Dea Jang-Guem’. This drama is
having a big influence onKorea’s culture. Nowadays many Dramas
are appearing on television. Families are gathering and watching Television
together. You can hear comments like, ‘I like Ju-mong’ or ‘I like ‘The Seven
Famous Princesses’. Korea Dramas have expanded into several kinds of roles.
There are now cyclical programs. Genres that take place throughout the year and
those that are seasonal.
Some professional people have said, ‘At
this time, trendy Dramas will become famous last month. The Internet has
escalated the popularity of the Drama. Drama writers are beginning to make
changes to the story for viewers as they request. Although these types of
changes do not give positives and affective story lines, they show the trends of
The Korean Drama mania seems to big for
amateur trend watchers. This is a positive and negative. In times past, Dramas
were the monopoly of the Korean married woman, but now dramas are a place of
cultural content. So, two months ago the Corean Drama Association (CODA)
started, and already the Corp of Drama is in operation on and off line.
Korean dramas strongest point is that
it knows the Korean people’s emotion, so these story lines are exciting. Many
Eastern countries are interested in these dramas, because the Korean drama has
become vogue. Therefore, Korea has launched a Drama
Association, this group is the unification of various authorities concerned in
an effort to form a better telecast culture.
A month ago, Hawaii University held a scholarship conference,
and the subject was ‘Korean Drama in a Global Popular Culture’. This conference
was brought together by academics, which are in favor of the Korean Drama from
Hawaii, Japan, China and America for a
center of Koreanology. Television stations, KBFD-TV, KBS, K-drama with
Hawaii and 12
other groups are now formed under a union management.
The scholars’ participate in a panel
that pointed out reasons why Korean dramas are popular. The first is most drama
story lines are a purest love story. Second is that the story lines are simple
and clear, so drama viewers can easily go deep into the dramas story line. The
third reason is the language of beautiful love that expresses a prominent figure
of a hero, a perfect image of a character of an animated cartoon.
Another thing is the Dramas’ happy
conclusions, and the nexus between industry and drama. We can see a TV whenever
we want, and have DMB (Digital multi media broadcasting) with a Cell phone or
other wireless machine, though many people ridicule this news, because the
matters of drama are naked to us, so we are concentrated the negative point of
the drama. People say that Hallyu, the popular trend of Korean Dramas in other
countries, is not going to go on-and-on. However, the important thing is that we
are satisfied. Like this ‘The
This is the news that the first Seoul
Drama Awards (SDA) will be organized by the Korean Broadcasters Associations
(KBA) and sponsored by the nation’s major broadcasters. The event carries
significance in that there has never been an international television program
awards ceremony in the nation, although Korean soap operas have gained
popularity as part of ``Hallyu,’’ or Korean wave, pop frenzy in Asia.
``The event is designed to introduce
foreign dramas airing in other countries and promote Korean dramas worldwide. It
promises to become a world–renowned event embracing not only Asian countries but
also the United
States and European countries,’’ one of the
A total of 105 dramas from 29 countries
will compete for the awards. ``My Lovely Sam-soon’’ aired by MBC is nominated in
the best actor category and the best miniseries. ``Emperor of the Ocean’’
(Haesin), which portrayed the life of the heroic sea trader Changpogo in the
unified Silla Kingdom era in the mid-800s, is also nominated in the best actor
and best epic drama categories. Foreign dramas such as ``Desperate Housewives’’
from the United States,
``Melanoma My Love’’ from Israel and Russia’s ``The
Penal Battalion’’ will also be competing for awards.
This news caused some controversy, but
we should just be pleased that the awards are held,. However, let us look inside
the award shows. Korean dramas present an address of dramas that have been
omitted. For example, pride of the perfect tricky drama, Desperate Housewives,
was omitted from receiving the prize because the host nation’s standard of
judgment for ‘perfection’ and ‘works’. So the winner is My Lovely Sam-soon.
Separately rewarded of Korea
were China and
Many analogists point out the
differences of Korean dramas’ present condition. There are some problems when
dramas are exported. The creators did not
consider the drama’s OST copyright so several parts of the drama have to
be changed, such as the music or a singer changed.
There are many other nations’ dramas
that are popular for students, such as American or Japanese drama than, why are
we interested in these dramas? The Chung-Ang Herald searched for students, and
asked them why they are interested in foreign dramas.
Student A likes Japanese dramas. She
likes japan’s stars, but she does not see a Korea drama because she do not interested in
Korea drama and it is boring to
watch. Japan’s drama story is about
absurdity, but it is more spectacular and has a variety of stories.
Another student, Park Ji-hye, likes
American dramas. These dramas are big and special. The content is like a big
blockbuster movies, so foreign drama is seated social and culture syndrome. She
said ‘You know, we can watch Cable Television, and are able to see shows like
CSI, Lost, Sex and the City.
However, now Korean public broadcasting
stations such as SBS or MBC are televising these programs.’ In addition, two
interviewers say other dramas are quickly and easy to watch on the Internet and
Korean drama is apparent. Therefore, our task is promoting contents.
For example ‘Lost’ has many specialty
writers working together writing and doing research all year. It follows a
simulation plan that is capitalizes on intensives and they incorporate other big
markets into the story lines. For example, the adoption of many countries’
actors, such as Lee jun-ki, who was previously famous for ‘Hotel Venus’ in
Japan. Kim yun-jin is famous for ‘Lost’ and ‘Harry Potter’. ‘Crouching Tiger,
Hidden Dragon’ contents are American but actor, image, message is transnational
so it is good for world people. It shows a way to do what we need to do. Perhaps
then we can think about becoming a mass media nation, therefore we should put
more effort for industry of drama, we can get a good quality drama culture.
* Trend Watcher- Trend watcher is a
person, whose career is to concentrate on the fashionable and catches a point of
enterprise that is influencing a society’s culture.
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