What on earth is that? So strange, it feels different,
but curious. Before you arrive at that museum, you will be able to feel a
difference in the air. The museum is called the ‘Paper
Tainer Museum’. Its outward form seems huge, a
peculiar building that rouses up our sense of wonder and curiosity like in
Disney’s Fantasia. What is the reason? This museum is not a common sort of
museum. As the museum’s name suggests, it was produced and built with only paper
and containers. You can easily see what the materials are up close.
forms the initial ‘D’, which was made by Design House in celebration of their
30th anniversary. They are the key contents of a media company, which tries to
raise the quality of life through design, culture, and art. They wanted to
celebrate their anniversary differently from other occasions. The result is this
unique construction with 353 paper tubes that have been waterproofed and rolled
and 166 container boxes with ‘DONGNAMA’ written on them. Such materials are
unrelated with anything in construction, but become great in the museum
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who is a contractor, mainly used paper tubes to make the paper museum. Many modern Korean artists
mobilized to make this museum. According to Design House, it is a
prepared project-performance for delivering a refreshing shock to the people.
Something new to art has been introduced for everyone in the museum’s two
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Chung-Ang Herald (CAH) visited the Paper Museum, it was noticeable how much the
exhibit harmonized with its surroundings. It stands at the back of SOMA Art Gallery in Olympic Park. Many people such
as families and lovers come to see the exhibition in a comfortable environment.
That is the environment of the museum. It seems like a real place for leisure.
It is a unique
form to Korea, and there is only one.
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museum, it was somewhat dark but one ceiling was high in an outward form. The
sides of the museum connect with the outside in an original design, so that the
people can see the sky from the inside. The people can appreciate the blowing
wind freely. And between each paper tube pole, there are many pieces of art
works shone brightly. The harmony of paper tubes and containers seem
magnificent. The building itself is a great work of art.
When entering, you can see a
container gallery. The title is ‘Be Fanatic About Brands’, and it spotlights 30
brand names of Korea. Today’s culture is bound up
with society’s products in today’s capitalism. These days, culture decides if a
company’s success or failure will come. Companies are starting something new;
they are reaching for a new type of strategy, ‘Art marketing’. In the container
gallery, Korean brands, who know that culture has power to make decisive
differences, take part in art marketing. These companies are expecting to be
better received by customer through art marketing.
Each piece of art work has
its company’s character. The most memorable thing was ‘Pulmuone’ and ‘CASS’.
Especially, ‘CASS’ shows a spectrum of modern art clearly. In addition, there
were four works of art that prepared something in which the audience had to
participate. The sightseer can experience directly the artist’s works. It
affects the people’s interest. Actually all the works of art catches a person’s
eye through their attractiveness and distinction. Each work keeps their original
sense of course.
The center of the museum
connects outside. The fresh grass stretches outward and away. A big statue
stands in the middle of this grassy place, and a small cafe is tastefully laid
out. This outside space gives an illusion that this place seems to be in an
exotic park. Though the museum’s scale is somewhat small, the museum has
adequate furnishings to meet it needs.
Passing through the Gallery
of Brands, the second gallery appears. This is a paper gallery, the title is ‘Be
Crazed About Woman’, it spotlights 30 women. It meaning is to promote the woman
representative clever mind, which will be needed in the twenty-first century. By
it’s existence there is contained a variety of boundless energy.
Among the many women who
lived in the past, the modern artist had picked out a symbolic woman, who lived
creatively, and granted meaning and re-express themselves through their fertile
imagination. So the sightseer can appreciate 30 women from different
|▲ Inside of the
paper tainer museum|
Unlike the Gallery of
Brands, the audience in the Gallery of Women could not take a picture but the
level of art work was deeper than the first gallery’s. Watching the works, you
can know how many great women lived in the past. Among them, some people took a
deep interest in the queens. Most women who were selected by the modern artist
foresaw the future or represented something special. People, who did not know
about these women before, can discover through this museum, who these women
were. For example, the real character of ‘Awoodong’, who was a
At the end, the people can
feel a difference in comparison with a common museum. This museum’s intension
looks comfortable and familiar. Just as Shigeru Ban thought relationships and
harmony should be in harmony with its surroundings, it expresses its nuance
well. If the people want to go to a place with something new, it is a good place
to satisfy your curiosity.
Interview with Curator of
the Paper Tainer Museum, Won Seong-hye
A CAH reporter met the
curator of the paper tainer museum, whose name is Won Seong-hye, and who
could get information about the paper trainer
She studied interior
design and display in the U.K. When she returned to Korea, she got a
chance to work with this museum by chance. So she became project manager
to the paper tainer museum in mid course.
Her job requires
various activities. First, she plays the roll of curator that the people
know universally. Also she takes charge of the museum’s entire operation.
She explains the works one-by-one to those that arrive. Sometimes she
becomes an English translator for foreigners.
Construction period of
this museum was about six months; it is scheduled to be on display until
the end of the year, and to go around the province after that, because it
is a movable constructer, it is possible she said.
recommended art marketing. She felt its freshness, and actually attempted
such displays from the first of her career she said. Also she recommended
‘Samsung Tesco Homeplus’ in the Gallery of Brands, ‘Simchungi’ in the
Gallery of Women especially.
Students, who major in
construction, design, and advertising have a variety of concepts that they
have learned. She wants people to receive a fresh culture
Exhibition Days: 2006. 9.
15 ~ 2006. 12. 31
Exhibition Site: Back of
the SOMA Art Gallery in Olympic Park
Extension of display time
on weekend until