UNESCO, which studies organizations all over the world, and the governments of 57 nations have decided that the third week of every March is ‘World Brain Awareness Week’. They promote the importance of the brain. As brain science blends with various fields such as pharmaceutical technologies, electron, and the machine industry, these industry have started to become wealthy. You could say the changes have created ‘the goose that laid the golden egg’ to create this new enormous wealth.
In a novel ‘The Brain’ by Bernard Werber, a patient with a dead body wanders around inside the ‘Internet world’ with just his mind. In fact, this idea has not stopped at just the imagination of the author, but now, it can happen in real life.
Studies regarding the brain are the last unknown field of the scientific and technical fields.
Brain studies are rising to future ‘Blue Ocean’, which allows you to search for a key to exchange a map of a future nation and to conquer the global competition.
Along with these studies, there is also a trend for what is called ‘well-thinking’. As the ‘well-thinking’ trend combines with brain studies, many companies and food industries are actively using the Well-thinking conception.
For example, neuro marketing is the most advanced advertisement techniques used today. It can read the minds of consumers. This is technique shoots a fMRI (functional magnetic resonance imaging) as the consumer watches an advertisement, and then catches an instantaneous sensitive change and response from the consumer about the product. Neuro marketing exactly reflects preference and purchasing desire of the consumers.
A certain American economic magazine stated that ‘the neuro headset’ that was developed by a Korean Venture Company is one of the five inventions to be exchanged with the world. It applied a technology to move things through interaction with the brainwave (EEG) which results in body signal and pupil movements (EOG). If you put on the neuro headset, you can operate a toy car, which has a chip inside that is connected to the wireless headset. You can move the toy car without using your hands.
Also, ‘the brainwave keyboard’ which Korean ETRI (Electronics and Telecommunications Research Institute) developed is a computer and human interface. It captures a hybrid brainwave, which occurs in the frontal lobe of the forehead.
These types of studies are related to brainwaves that proceed ETRI. They are studying this technology to create new games including bowling, which people can operate by being in a fixed concentration state. In addition, they are researching brainwaves so that consumers can enjoy games like maze games and technology using an electric wheelchair. The wheelchair is operated by a hybrid brainwave that happens to use the blinking of a person’s eye.
When people treat the brain scientifically rather than commercially, the products are more highly valued. It is the 'the brain science' that many countries are rushing into. Brain science is an intelligent system, which is based on a mechanism that deals with information from the brain. Brain image devices are about studying an artificial head, the science of the brain and brain disease diagnosis.
After the 1990's, brain science was rapidly developing. Contributions to studies about brain image devices based on IT were large. Recently, the developments of brain image devices show the rapid development of the brain science. Moreover, development of brain science presents a new brain image technique. There are both merits and demerits to these brain image techniques. It is an important technology to making an early diagnosis of brain diseases along with studying the function of the brain. With a mechanical brain, the brain science industry is certainly a blue ocean and its potential is definitely high in the 21st century.
In Korea, the study infrastructure is shorter than that of the United States or Japan. In spite of that, regarding its present situation about the brain study, their development rate is certainly rapid. If it has been discussed nationally, the people who technically study a brain are at a twentieth part level of an advanced country, which is about 800. Therefore, Korea is putting more effort in supporting brain studies and finding brain researchers. In addition, they have made a decision to invest 1.5 trillion won in brain study.
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The Ministry of Science and Technology is proceeding to a ten-year plan with the purpose of treating dementia with medicine and others from 2003. As previously stated, in recent times, brain studies are progressing into fusion studies with the use of high level sciences such as BT, NT and IT. As a result, it will be helpful in rising nation’s image in general.
With the flexible attitude of the government, a 'brain map' will appear in June, this year. The brain map is the diagram that minutely marks situations of each part such as a brain truck, cortex and a blood vessel on brain pictures. This brain map will help you with developing a brain disease cure and/or surgery.
You maybe are aware of a new machine, which can be put in the blood stream. These new micro machines will raise the rate of success in operations. Being able to catch a minute change of brain, you will be able to find out a serious brain disease like cerebral apoplexy.