The most popular social networking service (SNS) used nationally is ‘Facebook ’. According to a recent research of ‘Advertising Age’, a special media of advertising and marketing, only 1% of people who clicked the ‘Like’ button in brand pages were found to be actually engaging with the brand. In fact, only 1.3% of Facebook users who previously clicked on the "Like" button went back to the brand page to click "Like" on recent contents, participate in voting, and post comments. Although ‘Facebook’ is known as the mecca of communication, Facebook users are not so generous when it comes to spreading words about certain brands. This result questions the efforts of brand marketing by businesses on Facebook. Perhaps they may be better off carrying out face-to-face advertisements than relying on online promotion. Thus, business leaders should rethink their strategy in approaching online users, who may be future customers, and find out a better way to promote their brand advertising.
 
저작권자 © 중앙헤럴드 무단전재 및 재배포 금지