There is always something fluttering in the surroundings of the media. It is the pouring results of the public survey. The choice for the media is up to themselves. Mostly, they pick out the results of their desire. This is the characteristic of the press reporting the public opinion. When a dramatic meeting between dishonest public survey and the media is achieved, the public survey might become a public manipulation.
Currently, one of the biggest problems Korea public survey is facing is a low answer ratio to the survey. The highest answer ratio only reaches up to 15 percent. 7 to 8 percent of answer ratio is prevalent. In reverse, this means 85 to 93 percent of the citizens do not answer to the survey. In result, the current survey is unilaterally represented by the opinion from ‘active political participants’. High answer ratio should be secured to some degree in order to be trusted as the ‘un’biased survey.
In fact, the problem is not only to blame for the public survey. Korea’s unique political characteristic can partially contribute to the problem. Korea political culture itself is not used to telling each other political or religious opinions, unless they are really close. Most feel discouraged to tell theirs, unless there’s an outside stimulus which can upset their mind. This kind of culture will form a low answer in surveys, and therefore lead them to be manipulated when answers are not enough to bring out the result.
The kinds of nowadays survey should only work as a reference. Other than that, it is no use trusting. In fact, this is far from the purpose of public survey. It seems that the purpose is hidden by the support group to manipulate the public opinion. Of course, citizens are not to be praised as well. However, most of the times, citizens are swayed by the press. Now, citizens must decide whether or not to get confused. They should strike a balance between themselves with ‘intuitive’ and ‘experience’. This will determine the future president and politics of Korea.< 저작권자 © 중앙헤럴드 무단전재 및 재배포금지 >