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최종편집 : 2017.9.2 토 20:43
NewsInternational Desk
Digitalization: No More Paper?
Byun Ji-young  |  merry08@cau.ac.kr
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승인 2017.08.06  19:34:24
트위터 페이스북 미투데이 요즘 네이버 구글 msn
How many times do you spending times with smartphones, table pcs, and notebooks? Nowadays, people are getting problems from using electronic devices. They use these devices excessively – not only when they are alone, but also in the situation of hanging out with people. As the communication between people is getting disconnected, electronic devices and people are being placed in close relationships. They have made people’s lives more convenient but, on the other hand, some people raise that it might cause the world-wide extinction of paper media like newspapers and books in the near future. For example, e-books have appeared, which was hard to even imagine a short time ago. America’s famous bookstore “Barnes & Noble” is a big book store that is starting to sell-off its offline stores. Will paper really be gone in the near future? From Analogue to Digital Papers has been with us in for thousands of years, beginning with papyrus, which was grown and used as paper in ancient Egypt. Paper was an important item that people could use to record documents and has been utilized as a method to educate people. As digitalization begins, a change is occurring. Paper books are being replaced by e-books and as time passes, the incomes from paper books are decreasing too. Not only that, the famous futurologist Nicholas Negroponte said, “There is no future in paper books,” at a famous technological conference held in America. Also, schools and government organizations are trying hard to digitalize textbooks and documents. How to deal with “Digitalization” As we can figure out from examples of the Industrial Revolution, people are confusing by new items and techniques. There have always been transition periods. Unless we move to the future by time machine, it is impossible for us to forecast about the future of papers. However, as the fourth industrial revolution is coming by the development of “AI (Artificial Intelligence),” we must prepare for upcoming digitalization. By interviewing people in a publishing industry who can feel the depression of paper directly, we heard thoughts about the future of papers and how they are preparing for the upcoming and changing world. Let’s meet “Takahiro Kanzawa (神澤亨裕)” who majored in commercial science at “Meiji University” and is the Director of ユナイテッド ブックス(United Books). He was also the Executive Director of BOOK21, a famous publishing company, and is now giving advice and lectures to people as a consultant for BOOK21. Q1. Recently, as digitalization is faster, off-line book stores are decreasing and the number of online stores and the income from e-books are increasing. Are those situations also the same in Japan? I think it is the same around the world. Paper book sales are decreasing and actually, unlike most people’s thoughts, e-books are not developing. They are actually slightly decreasing because there is so much free content on the internet that people don’t have to buy real books. So, they don’t purchase e-books a lot. By the way, entertainment parts, like comic essay income in e-books, is increasing and progressing. Q2. If so, how does your company prepare for these situations? We prepare for the future by finding added value. First of all, we try to make content like video that can be put in the books. It is a kind of fusion of contents between digital and analogue. And we continuously study about people’s response about this content. Secondly, we market through SNS (Social Network Services). Unlike in the past, the importance of marketing is increasing. For example, the ratio of importance between the editor and the marketer is now 1:1. That’s because promoting methods and there effects are significantly increasing. Q3. As the director of a publishing company in Japan and Korea, what do you think about the future of paper? I think the formation of books will change a lot in the future, such as the fusion contents I said earlier. However, books from famous writers or popular essays will sell well. We can make the cover of books more valuable, making paper books more special and precious things. 3. CAH’s main readers are domestic students and exchange students from various countries. We would like to hear what you think university students should do in the situation of the reduction of paper media. In the future, people have been told that 47% of jobs will be gone due to the development of AI. This is also related to the extinction of paper. So, students should find jobs that only humans can do and prepare for the upcoming world. Also, it is essential to have wisdom instead of having only knowledge. It is up to you, whether you are going to succeed traditional things like papers or replacing it to digital contents. However, it is obvious that we should prepare for better future. Because, the world is changing so fast even at this very moment.< 저작권자 © 중앙헤럴드 무단전재 및 재배포금지 >
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