Makeup was the exclusive property of women in the past. Unlike women who apply cosmetics and seek beauty, men had little to do with the word ‘make-up’. However, recently, it is easy to find people who seek and publicize “Men’s Beauty” with channels for beauty products on YouTube. Youtubers for men’s beauty introduce good cosmetics and apply them directly, so they show completed makeup to viewers in their video clips just like other female beauty YouTubers. Jeffree Star, who we will introduce in this issue, is also a beauty YouTuber, and it is no exaggeration to say that he was enthusiast who made “Men’s Beauty” popular.
Jeffree Star, raised by his mother since he was 6, started using his mother’s makeup tools when he was young. After he became a middle school student, he was fascinated by the charms of makeup and dreamed of becoming at makeup artist. He had gotten a lot of jobs, such as singer-songwriter, fashion designer, model, but the best-matched thing with him was “makeup.”
Today his YouTube channel is loved by 5.9 million worldwide subscribers. With each video starting with “Welcome back to my channel!” his video clips are reviews of beauty products and unique makeup. Also, he shoots some videos where he comments on luxury shoes and bags that he bought, which is called a “Haul.” His boyfriend sometimes comes on the scene in his video. After they ride in the car together, while his boyfriend is driving, Jeffree Star completes his makeup in the car while the car was moving. He is famous for using slang in his video clips, so subscribers who like his down-to-earth charm can have fun.
After his beauty YouTube channel become famous, he also founded his own cosmetic brand, “Jeffree Star Cosmetics.” Due to the wide range of colors that couldn’t be found in other brands, such as green and light blue, and reasonable prices, many women love his brand. Also, recently, he launched a new fashion brand and the clothes with brand-new designs are catching the eyes of people.
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When someone looks at his face, they might feel something strange due to an abundance of pink hair, trick eyelashes and heavy makeup. However, the brazen and charismatic look he shows, and seeing him in the novel video contents, made people crazy. Also even today, Jeffree Star is ready to meet you in his video to talk and advertise “Men’s Beauty.”