Elon Musk is known for his future-oriented, revolutionary thinking. It is this quality that Musk brings to the many businesses that his companies have created. Space X, for instance, is the company that established Musk’s reputation as an innovative CEO. Since high technology is necessary for launching rockets, companies, especially private companies, have to cross high entry barriers before jumping into the aerospace industry. Space X is a private company that entered the aerospace industry despite many people's concerns. Although many doubted Elon Musk's idea of recycling rockets and launching rockets, Space X finally became the first civil aerospace company to succeed in satellite launches. In addition, Musk led the development of Tesla's electric automobile in the early days, strengthening its influence in the electric car market. At that time, a key issue for electric automobile was producing low-efficient and expensive batteries. Musk solved this chronic issue by improving and manufacturing the batteries at a reasonable price. After that, he expanded the variety of the company’s products, from general sedans to sports cars. This broke the stereotype of the electric vehicles. Due to Musk’s efforts, the electric automobile market has become bigger all around the worldwide.

 

Even if his brilliant ideas and unique moves have invigorated the IT market in the U.S., Musk’s actions have also at times brought about great controversies. Space X and Tesla, his innovative companies, continued to see losses for years due to problems in the production process and inefficiency. In addition, his personal actions, as well as his performance, have often been controversial. On September 7, for instance, a podcast live with comedian Joe Logan stirred up a huge controversy. On the podcast, Musk smoked marijuana and even drank alcohol. Every time he showed such weird behavior, the stocks of Tesla and Space X plummeted the next day.

 

           “We need to appeal to the people and educate them to sort of revolt against this and to fight the propaganda of the fossil fuel industry which is unrelenting and enormous.”  In statements like this, Musk’s words reveal his deep thoughts about sustainable development of the future. Not only has he taken innovative steps in the environment, he has also shown interest in AI fields. Founding Open AI, which studies how to use AI technology safely, he has spoken about the importance of Open AI. However, unlike his innovative vision, his occasional actions have sometimes overshadowed his footsteps. Between genius or trouble maker, Elon Musk, at the center of hot issues, is drawing attention.