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최종편집 : 2019.11.29 금 15:13
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Selecting the Character for Representing Chung-Ang University (CAU), the Chung-Ang Mascot Exhibition
Lee Hong-kyoon  |  hongky98@cau.ac.kr
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승인 2019.11.01  00:09:23
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On July 18th, 2019, drawing one’s own ‘Cheongnyong’(CAU’s dragon mascot) relay was popular in the student community site, ‘Everytime’. As if as a return to this community relay boom, a mascot exhibition was held starting from July 24th, run by the student council. The judges looked mainly at three things: symbolism to represent CAU, creativity and distinction of the mascot, and sustainable utilization and marketability.
 
          Originally the exhibition was planned from July 24thto September 8th, but the deadline was extended by a week for more participation, extending the period of the contest to September 15th. As a result, a total of 39 different entries were submitted in the mascot contest. About 2,800 student votes were then cast from September 16th to 23rd. In addition, a meeting of eight judges was held on September 24th, including the heads of the student administration, the president of the general affairs office, the dean of the College of Arts , the dean of the Da Vinci College of General Education, the head of the student support team, the head of the public relations team, and the president and vice-president of the student council. As a result, by adding the student vote (50%) and the judges’ evaluation (50%), a total of seven teams won a prize. One team won the grand prize, two teams a top prize, and four teams an excellence award.
 
The honor of the Grand prize went to the VIID team’s 34th entry, PUANG. PUANG was a modified version of the Blue Dragon, the symbol of the Chung-Ang university, which was named after combining the words ‘Chun-Ang University’ and, the pure Korean word of Cheongnyong, ‘Pru-Mir’. In order to escape from the traditional western style dragon and create an oriental-looking dragon, the VIID team added details such as deer horns and whiskers. Also, as a college mascot, the design has been planned to be cute to convey a friendly image. The biggest advantage of PUANG is its general availability. The smooth and neat appearance makes PUANG suitable to be modeled in stereoscopic 3D, and transform various facial expressions and shapes. As such, the mascot PUANG has the advantage that it is appropriate to grow as a mascot representing CAU, with the potential for continuous use of the mascot in the future.
 
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