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최종편집 : 2019.11.29 금 15:13
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Present You With the Unforgettable Memories, Bob Iger
Choi Min-ju  |  cmj980522@cau.ac.kr
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승인 2019.11.08  19:19:38
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                   ▲ Bob Iger 출처: http://bitly.kr/Zj5Z8Yb

"Let it go~ Let it go~ Can't hold it back anymore." Elsa, the heroin who fascinated the world with the "Let it go" craze, came to visit us in "Frozen 2." Not only Elsa but also Aladdin, Lion King's "Simba," and Toy Story's "Woody" which has been loved by many also came back. They are all family members born in the happy dreamland of 'Disney'. In 2019, the Disney world developed into a giant empire that now rules the winter kingdom as well as heroes like Iron Man and Hulk. Who has contributed the most to making the loved ones of all people, regardless of gender and age around the world, into one family?
Robert Allen "Bob" Iger is regarded as the hero who saved the embattled Disney company and, in fact, completed the current Disney ‘empire’. In the 2000s, when Iger was working at Disney, Disney land was collapsing. Disney's glory, which seemed likely to last forever, gradually began to decline!! To keep up with the times, one must be agile in responding to new changes. However, Disney had no innovation and only one-sided rule by former CEO Eisner. Looking at this, Iger maximized his communication skills to survive within Disney. An example was the 'empowerment' method. Empowerment is the willingness to delegate one's authority to executives and employees and to trust business partners with confidence. This was the most necessary aspect of Disney's management, which Iger had as a manager unlike Eisner. This flexibility, openness and disposition of empowerment provided the key to Iger's recognition as Disney's CEO. Immediately after taking office as Disney's CEO, Iger said "Disney's world was in danger" and began merging various companies to get out of the crisis. The reason was not just because of the economic recession. This is because it failed to keep up with the transcendent development of technology. Iger's start to get Disney's Dream Castle back was take over Pixar. Starting with the buyout of Pixar, he launched a so-called "melting pot" management that takes over various companies but guarantees their right of management. It revived Disney by acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012 and opening a Disney Land in many news parts of the world. In fact, it has grown into the world's largest entertainment company. In addition, to reflect the changing era, Disney has drawn much attention by announcing that it will unveil its online video service "Disney Plus" in November.
Bob Iger is a wizard and a troubleshooter who saved the Disney world, which gave many dreams to many children. He created spaces for the imagination and creativity of many people all over the world. Eventually, Disney became a medium for reminiscing about the past and a bridge between the past and the present. Iger's leadership has contributed a lot to bringing technology, people, and diverse cultures together. As a result, Disney has become a nation of happiness full of great creativity in the society we live in. He says. "I invite you to a world full of endless imaginations from Disney."
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