Many people have participated in the donation to help solve the Korea’s COVID-19 epidemic situation. Recently, a relay donation campaign was also appeared on the Instagram, with a hashtag "1339 National Endowment Campaign" that people donate the amount of money containing the number 1339. Some celebrities and social figures donated a lot of money that is hard to imagine for the public. Each time they donate, it became a hot topic with the same title as 'Actor 000 100 million won donation to calm the COIVD-19 situation.' However, such celebrity donation announcements have gradually turned into their harsh competition.
Actor Lee Si-eon informed his Instagram on February 27th that he donated 1 million won to the Hope Bridge National Disaster Relief Association. Unexpectedly, the uploaded post had strong malicious comments. That is because of the criticism that the amount of his donation is too small compared to other celebrities who donated worth around 10 million won. Eventually, he deleted the uploaded post. Broadcaster Seo Jang-hoon also received the same criticism. This time, he was accused of "Donating a small amount of money compared to the wealth he has." Why is the public so obsessed with celebrity donations? One of the biggest reasons is their distrust and jealousy of the wealth they have. People often say that they demand more social responsibility for celebrities who seem to be living relatively well-off compared to ordinary people with poor economic conditions. They think it is the right thing to show criticism on SNS of celebrities who didn't donate. The second reason is that celebrities’ donations are widely shown in media. Donation is extremely personal and will not be known unless the celebrity reveals it herself, but it is treated like public events. Every time their donation is shown in the article and the faster the donation is made, the bigger the amount is, it becomes the big issue. As a result, there is an environment that must join the donation, although it is not true. But as everyone knows, donation is a self-serving act. Donation is not an obligation that is essential to one's own popular recognition. Therefore, it is not very desirable to compare the amount of donations made by celebrities and to criticize celebrities based on whether they donated or not. In this point of view, let's focus on what pop culture critic Park Song-ah said, "The current situation in which we take issue with the donation culture of celebrities exercising good influence at the amount of money is blurring the nature of good deeds." If this public negative attitude continues, the donation culture is also likely to be stained.
Donation is certainly a moral act. However, it is not mandatory and there is no reason to face moral criticism for not donating. Therefore, it is not right for an entertainer to be pointed out a higher moral standard and be blamed for it recklessly. The same goes for journalists who write articles about celebrity donations without distinction between public and private. If they face this fact and show their admiration and respect for people who readily donate to help this COVID-19 crisis, the culture of donation will become more active.< 저작권자 © 중앙헤럴드 무단전재 및 재배포금지 >