beautiful boys  "They are so cute, a little thin and have white and clean faces. Just want to bite them when they are asleep or in the shower. Sometimes they are obedient and awkward. They are attractive and lovely as they are." Guess who? Maybe you think of sweet 'girls'. But don't draw a conclusion awkwardly. They are boys whose types are very popular these days.
 When you think of Won Bin, one of the most popular celebrities in Korea, you can match him with the images above. Many men start to make an effort to resemble 'Won Bin', what we called 'beautiful boy'.
 In one dermatology in Kangnam, about 10 men visit it and want to remove hairs. Sluggers and beard are not no longer symbols of masculine beauty. Now they are the objects of permanent removal of hairs. And men prefer round eyes to sharp eyes. And many hold counsel with skin doctors about how to keep a clean face.
 The cosmetic industries are really welcoming this boom of men's dressing up themselves. Have you ever seen the advertisements in which Jo In-sung wore the mask pack? How about the commercial film with two beautiful boys 'Kim Jae-won and 'Ahn Jung-hwan' advertising men's toiletry? The cosmetics regarded as girls' are becoming popular to men. The salesperson of Biotem(skin speciality brand), Kong Eun-hye, said " Though men were under 5 percents of the whole clients last year, this year the statistics jumped to 20~30 percents. And the range varies from 20s to 30s. They even buy cosmetics for over three hundred thousand Won."
  This wind blows up in the fashion biz. The vogue of flower printing shirts and the trend of casual dress suit emphasizing slander waist line speaks for men's feminization boom.
 What is the reason of men's feminization? How can we explain men's effort to adorn themselves, which was regarded as only girls' spheres?
 Above all, it can be explained by the liberation from traditional prejudices like 'Men should …… do this and that!' The standard concept of the male and the female has changed a lot since 2001 and the appearance of trans-gender. The survey results of Korea gallop reflect this situation that 51% agreed to "We should acknowledge trans-gender." Men can be pretty and it is also relevant with the flexibility of wage system. Only ability is required to be acknowledged and the post-industrial society needs the freedom and creativity of each individual.
 And theoretically, there is an opinion that men are no more males and to calm down the belligerence is the direction of evolution in the modern society separating the gender from reproduction.
 Furthermore, it's because we live in a world in which appearance can be the synonym of personality. In a society emphasizing so called 'visual', men want to express their individualities and to be focused on, so they even go to see a plastic surgery doctor.
 And the popularity of beautiful boys can be related to the independence of women. As many women stand on their own legs, women who want to enjoy the beauty instead of men's economic power. In addition to this, it's the symptoms of expressing women's sexual desire. Beautiful boys never display their power. And they are far from the men who want to assume airs and be made a hero of. Beautiful boys are the ones women can attack whenever they want.
 It's the age of emphasizing not sex, which has a biological meaning ,but gender which a social meaning. In the old times, Men and women were educated in different ways and had to behave differently. But not anymore. Society doesn't require fixed role of men and women. Nowadays some men challenge to the traditional women field like 'Nursing' or 'Child care'. And women also become  generals and combat pilots.
 The boom of 'beautiful boys' also reflect this kind of situation.