You can find many things, if you go to famous shopping centers these day. These things are not cheap and not mass-produced, but these things are wanted and many people demand them. So, many stores handle these items. These items have Design Good. These goods are produced with a simple and unique design, and a novel idea. Before, if an item had a good design, it did not have any utility. However, unlike in the former day, these goods have individuality, wonderful design, and best utility.
 
For instance, put some pretty rose petal and oil in a pellucidity acryl tool, so if you move that, the rose petal in the acryl tool moves here and there. The kind of tool is a soup holder, a hand mirror, a waste  basket and other object. It is pretty enough to be able to be used by fancy goods, and its function is various and useful. Therefore, you can decorate your house without other items. 

Another interesting good is a die cup. Six small light bulbs are in a cup, and if you put the cup on the table, some bulb lights up randomly. So you can play die games without die. This is a very unique idea.  
 
I guess that you have seen it before, this is wrist the prop. It can help your hand when you use a computer, change the atmosphere of your computer desk. l have never seen such a pretty wrist prop before.

Next is an asterism globe lamp. It can be used by just as an asterism globe, but it is more beautiful and useful. A fantastic star shape light comes from the globe, so your room looks like a small world which is filled with star. I really want to have one.  

This is a distilled liquor glass, first of all, it is so strange, unique and lovely because its shape is that of a beaker. However, you can actually use it, and I think that distilled liquor with this glass will taste more delicious. 
 
Next is an ashtray. You can use it by pressing the handle to put the ash inside and it's a really of great utility. Moreover, it has a very cute shape, so it doesn't look like an ash tray.

Next is another ashtray: if you press the button with the water in, a puppy pees and it kills the fire. It's a really surprising thing that there is some kind of funny skill, and it looks very pretty, of course.
 
There is a reason why these products are popular. It's the appearance of the group  'Masstige'. 'Masstige' is a word which become popular this year and its luxurious generation's consumption trend. Many group of Masstige appeared in our society by this fad. Ideal products have became popular, mixed with the Masstige trend.

Masstige has various features.

Masstige don't save money when they buy good items. But they don't want to purchase items with expensive cost. Masstige means 'Utilized Prestige Product'. Thus they are not but they also people who just seeks after prestige products, also they deny the mass products. He is Masstige whoever gathers money to buy a 'middle level of Prestige Products', not the products which are low priced.

Masstige want to purchase the goods that can appeal to their sensitivity and utility. The reason is that Masstige goods fed is that in famous shopping centers, and Masstige enjoy high class store's luxury moves. 

They have a 'little lavishness' which makes them buy a high level products that they can afford with their economy power. It means that they consider the best product within their limited money even if they don't have enough money.

They pursue 'their way', which is differential and also they pursue the maximum of subjective self-satisfaction. Their trend is 'For me, but different from the others'. They think and want to have a style which shows their unique individuality, and so they purchase a suitable product.

They inquire agreeableness environment and a high the quality of life. Masstige's background is based on their ambitions to eat nice things, to wear good things, and to enjoy their life.

We're living in a Masstige trend.
Actually, there are many people whose heart is wealthy by Masstige items rather than makes your heart poorly in depression. Moreover, we can be joyful in our life with those things. Furthermore, that is never bad, because small luxury items can make our mind wealthy. If you made your heart poorly in depression, why not become a Masstige?  

                                                                                               By Jung Ji-hye
                                                                                               Culture reporter

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