"The 6th Annual Shift U Film Festival” will be
, and the Department of Mass
Communication will be the superintendent.
“The 6th Annual Shift U Film Festival” will be held this coming September 4-6. The Shift U film festival,
which started in 2002, is now in its 6th year, and this
year’s motto is ‘REC●&ROLL’. This festival is held every year so that young film students, who
are usually referred to as the digital film generation, have an opportunity to
actively participate in the development and creation of a film culture.
‘REC●&ROLL’ which is the 6th Shift U film Festival motto is a phrase which is
transformed from ‘ROCK&ROLL’, it emphasizes that film is not only shooting and seeing for
enjoyment, but also the ‘enjoyment’ of hearing, like music, which is so popular to
Lately, film mediums have provided a very charming channel for youth
expression, especially those who have a powerful desire to express themselves.
However, this medium is insufficient for most youth to make films actively, due
to the costs of constructing sets, lack of mentorship and collaboration with
others, who are interested in film art. In this situation, the Shift U Film
Festival wants to be the spot, where youths can satisfy and diffuse such
youthful desires. A place where they can construct shooting places, where youth
can shoot film, and they can share information and enjoy working
This year the Shift U film festival will have access and
operate at the outer screen show in Yongsan CGV, many people can enjoy films
together and exhibitors have a chance to present their achievements in a movie
University’s Mass Communications Department has aspirations for this festival.
They are to establish a certain process to cultivate creative broadcasting
people of the future by encouraging teenagers countrywide, and university
students to participate in this annual event.
A preview will be held in Chung-Ang University’s
Yongsan’s CGV on the 4th to 5th of September. Then a
Ceremony of Awards and Prizes will be held in the CAU Art Center on the festival’s last day, September 6th.
The Director, who will be granted a prize for the teenager category, will
have an opportunity to apply for special film entrance exam for the Department
of Mass Communications. Also Shift U planners will work out various programs and
experiences, which allure teenagers, who hope to be preliminary
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