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최종편집 : 2017.11.15 수 22:47
NewsOpinion
A World where We Cannot Trust Anything
Jeong Sae-young  |  jsy9707@cau.ac.kr
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승인 2017.08.06  19:41:39
트위터 페이스북 미투데이 요즘 네이버 구글 msn

Since the remarkable, but very rapid development on media content after 2010, we can now easily access to others our thoughts or information easily through SNS and blog users through the internet. In this sense, before we try something new, we used to collect information about certain products or services in advance, in order to decrease the chance of failure in choosing something. However, even though we have collected postscripts and comments, our plans fall through because of some trumped-up posts in general. Recently, the mobile lecture instructors “Seol Min-seok,” and “Choi Jin-gi” have also gotten into trouble by manipulating comments on internet homepages, and there are enough reasons why such events have become issues for people and need to be eradicated. First, writing wrong comments or giving a grade without using the products or services can badly influence others by spreading erroneous information to consumers. Many people rely on the assessments done by other people on the internet that they can easily get exposed to the danger of loss in money, time, or physical side-effects. It is shown clearly when we access Facebook. Even though we don’t want to see advertisements, sponsored ads pop up in news feeds, which lead people to be curious about the products. After we look at the products and see the comments, they are usually filled with good and specific reviews with pictures. However, did you know that those comments are also manipulated? We can see the bad comments only if we scroll the page to the bottom. It means that people who had trusted the vivid reviews at the top incur losses and enterprises continuously try to locate the good comments people have made on the top. Nowadays, the fake comments are more detailed and so natural that people are losing their discernment and the range of victims is getting larger. Second, part time jobs such as SNS marketers lead a war of publicity by making enterprises focus more attention on advertising rather than developing the quality of their services or products. When they pay money to part time workers, enterprises can advertise more effectively and rapidly by using social media that people access a lot reducing the amount they would normally invest in other publications. However, it is mostly used strategy by small enterprises or personal companies, so many consumers who get damages might have difficulties being compensated or paid back since such troubles don’t easily become large issues. In other aspects, manipulating the comments or the grades might be a kind of management strategy, but it isn’t a proper way of marketing as it deceives the consumers, even though enterprises might sell the best products. Moreover, students who need money are also joining these part-time jobs, writing fake reviews since the work is easy and can be done at home. Besides, it is also very dangerous as these part-time jobs can naturally lead to pyramid schemes. Therefore, the role of government should grow bigger in order to stop this negative chain by regulating the advertisements on SNS, even though the volume is very small. Furthermore, they should censor products that raised the number of views or emerged with grand reactions in short time periods that also have uncertain certifications in order to protect consumers from overflowing fakes.

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