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최종편집 : 2019.4.15 월 12:49
NewsUppercut & People-pedia
The Joy of The Red Button: Susan Wojcicki
Song Na-hyun  |  kikina2@cau.ac.kr
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승인 2018.10.04  17:47:05
트위터 페이스북 미투데이 요즘 네이버 구글 msn

            What is the video application that many people around the world use the most? It is YouTube. YouTube is the No.1 global video platform market, which has the appeal of anyone becoming a video producer, creating content, and communicating with people around the world. To encourage many YouTube creators to actively produce their content, YouTube headquarters offer silver, golden, and diamond buttons depending on the numbers of subscribers. As these buttons are regarded as an honor for creators, ‘Unboxing YouTube Button’ has become popular content. In various ‘Unboxing content’, there is a name that many creators have mentioned. That's Susan Wojcicki, CEO of YouTube. How did Susan get involved with YouTube? Let's find out about her.

 
Watching Susan's career as CEO of Intel, Google, and YouTube, many people think she was from an engineering background in the first place. However, this is a stereotype. In fact, Susan was a student who majored in history and literature at Harvard. Then, how did Susan get involved with YouTube? The relationship with YouTube began in her garage. During the time when Susan worked in Intel's advertising department, she lent her garage to Larry Page and Sergey Brin, the founders of Google, as their offices. This led Susan to become the 16th member of Google and to be in charge of advertising at Google.
Google Video, one of Google's businesses, was dominating the market with Susan's successful marketing, but it had to compete fiercely with YouTube, a small startup company at the time. She was attracted to YouTube, where everyone could talk about their lives and share what they had with others all around the world. Despite negative reactions to the investment of $1.6.5 billion to the small venture, she pushed ahead with the acquisition of YouTube and finally became the CEO of YouTube. Due to Susan's groundbreaking marketing strategies, such as YouTube Red, after its acquisition, YouTube is now a huge corporation that dominates worldwide videos.
            Susan is also known for a successful female CEO breaking the male-centric atmosphere within IT companies in Silicon Valley. IT companies are initially male-centric, and problems related to gender discrimination often happened. To solve this issue, Susan is raising her voice, saying that companies in Silicon Valley need to hire more women and increase the proportion of women in corporate executive positions. In addition, she values the balance of work and family. She insists that success at home and at work cannot be separated, stressing that paid maternity leave would reduce women's turnover and increase corporate competitiveness in the long run. Susan has done so in person by applying for the first and longest paid maternity leave in Google. Her contribution to the paid maternity leave has driven up the proportion of female employees in the company.
 
YouTube with Susan is gradually expanding its global influences. Currently, 1.5 billion people from all over the world watch a lot of videos through YouTube every day. Furthermore, in an environment where everyone can be a video creator, many people are sharing and communicating their stories on their channels with people around the world. Likewise, YouTube, which contains various colors of stories without discrimination, now plays a big role in making many people laugh, feeling touched, and sometimes contributing to change in the world. And at this center of the red play button, there is YouTube CEO Susan. CAH looks forward to seeing a wonderful world that YouTube will make with Susan.
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