Planning and marketing are permeating every corner of our lives targeting niche markets. Many students are interested in learning about planning and marketing because of interest in these. For Chung-Ang University students, the Anseong Employment Support Team invited Kim Jong-hyuk, a lecturer, to hold a program named ‘Special Lecture on Planning and Marketing.’ Kim Jong-hyuk, who gave this lecture, is a well-known expert in the fields of planning and marketing. Through this lecture, he wanted to teach students about strategies that are more practical than what they learn in normal classes. Not only did Kim Jong-hyuk make the lecture colorful through bilateral communication with students, but he also delivered his knowledge based on his hands-on experience, which greatly helped students preparing to get a job and those preparing to do internships. He also stressed that always being sensitive to society and paying keen attention to "social issues" is the most important thing when designing planning strategies and marketing. The Special Lecture on Planning and Marketing took place at Chung-Ang University's Seoul Campus Law Institution on July 25th. It was a great time where Chung-Ang University student were able to learn firsthand how to develop practical business sense and planning strategically.