The movie "The Devil Wears Prada" made the luxury brand Prada famous. Thanks to this movie, Prada gained the image of being a brand that represents successful women. However, have you ever thought of the environmental problems caused by the devwearing Prada? Many resources are used to make the goods that Prada produces. And the environment continues to be polluted to continue this production. Prada is not alone in this matter of course. Most fashion brands all over the world are urging consumers to constantly buy their new products, which causes more and more environmental pollution. However, as global warming accelerates, the environmental pollution caused by the fashion industry is becoming more acute.
According to a study by Britain's environmental group, The Alan McArthur Foundation, 10 percent of the world's greenhouse gas emissions are blamed on the fashion industry. Some experts also point out that ‘Fast Fashion’ causes environmental pollution. Fast Fashion means fashion brands that supply low-priced clothing designed to reflect the latest trends like fast food. The mass production, which became possible after the Industrial Revolution, is used in Fast Fashion industries, which continue to produce large amounts of clothing very quickly. Outdated clothes are easily thrown away and finally add to the ruin of the environment of Third World countries. Fashion Week, which has a huge impact on Fast Fashion, also accelerates global warming. There are fashion brands that pour enormous resources into just setting up their fashion shows. In Chanel's 2019 Spring to Summer fashion show in 2018, enough water was brought in to install artificial beaches.
Moreover, in the 2020 "Balenciaga Winter 20 Show," a half-drenched chair was set in the background to express rising sea levels caused by global warming. A fashion brand that has been accelerating global warming opens a fashion show that raises people's awareness about global warming. In this ironic situation, Balenciaga had to face criticism from the public. In New York Fashion Week, "Concept Korea Fall to Winter 2018" also featured the Arctic, which is being destroyed by global warming, under the title "It's not justICE." The Aurora's ability to express neon colors, purple and blue was showcased, but they did not pay attention to the wastewater and pollution caused by various leather processing stages that created dyeing the cloth.
Fashion shows are not just about introducing clothes, but also a means to change trends and the social atmosphere ahead, designers say. This article has no intention of ignoring the significance of the fashion trends. But we should recognize that what is seen is not everything. Seeing fashion may be fun, but the value of fashion will have no meaning if our planet is destroyed. If the fashion industry wants to show people that they are working hard to overcome global warming, they should study ways to reduce the environmental impact of fashion shows and recycle the clothes they have already made to the fullest. Wearing Prada without these considerations, you really are a devil wearing global warming.
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